Project:
Midcity
Community
Coalition
Media:
Brand Name
Visual Identity
Studio:
Advanced
Print Studio
Mentor:
Stephen Serrato
Midcity Community Coalition is a non-profit, located in Los Angeles, empowering everyday residents to come together, find solutions, and lead the change in their community. Through public safety campaigns, they have reduced youth and gang violence by developing innovative prevention programs and work. The identity is inspired by the culture and diversity found in Mid-City L.A. The result is an identity with a voice, heartbeat, and a conscience.