Gensler’s annual Design Forecast shares insights, research, and human-focused design strategies that help clients navigate a rapidly changing world. For the 2024 edition, I contributed to the publication’s visual direction designing layouts, selecting typefaces, developing data visualizations, and establishing a bold, flexible visual system that carries through over 150 pages.

The design pairs bold, condensed headlines for high-impact moments with monospaced type for detailed information, creating a clear hierarchy and rhythm. A color-coded structure distinguishes the sections making the content easy to navigate while having a visual energy.

The system extended beyond the book into a full collateral toolkit: posters, environmental graphics, event signage, email campaigns, blog visuals, and custom mailer packaging ensuring a consistent and impactful presence across Gensler’s global launch events and digital channels.