Creative Director:
Sean Stell

Art Director:
Fernando Pino

Typography
Futura Now
for Acura

The Acura ADX brand campaign supports Acura's position as a challenger in the premium category, focusing on energy, movement and emotion. Open skies and clouds create a sense of movement and openness, with the ADX cutting through the space to emphasize energy and forward motion. Helping the brand connect with a younger, more design and performance driven audience

I contributed to concept development, typography and layout, helping shape a visual system built around dimensional type and fluid graphic elements. Together, the work expresses motion, play and confidence reinforcing Acura's belief that performance is something you feel.