Creative Director:
Sean Stell
Ty Hayward

Art Director:
Fernando Pino

Typography
Futura Now
for Acura

The all-new Acura ADX campaign positions Acura as a challenger in the premium category, emphasizing energy, movement, and emotion. Open skies and clouds create a sense of momentum, with the ADX cutting through the space to reinforce forward motion and connect with a younger, design- and performance-driven audience.