Project:
Comerica
Bank

Media:
Brand identity  
Visual Identity

Class:
Communication
Design 4 

Mentor:
Gerardo Herrera

Comerica incorporated is a financial services company headquartered in Dallas, Texas. For over 165 years, Comerica has focused on building long-term relationships and helping people and businesses be successful. A new brand identity to update its look but still honoring its history in America.

The logo was directly inspired by Comerica sustainability value chart. The focus is on Comerica’s commitment to community, diversity and sustainability. The mark is divided into seven equals parts to represent it’s seven core values and its seven corporate sustainability goal.  A bank that’s committed to environmental and social responsibility.